Nikos Karamanos, co-founder of Athens Financial Services (AFS), a guest on Nondas Karavias' podcast "3 Kilos of Marketing", discusses the link between marketing and accounting and the differences between an accountant and a financial advisor. He talks about the client experience with accountants, the importance of business acumen, and the challenges and opportunities in the marketing industry.

The main topics of discussion are:

• The history of AFS and the use of the technology
• The value of a positive customer experience in financial services
• The challenges of bureaucracy and the compatibility of MyData with innovative platforms
• The difference between an accountant and a financial advisor and improving cash flow through automation
• Electronic banking systems such as Revolut and Paypal in relation to taxation

Stay tuned for an exciting discussion offering valuable insights and practical advice!

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